Perhaps you are hooked on online business, you recognize how essential leads are for your business.
It’s as important as the oil that keeps the business engine running.
Usually, people dream about having thousands of leads knocking at the door of their site.
Though, there isn’t any fairy-tale plan toward rising leads.
But, there are some techniques you can generate leads for any business.
And, I’ll at this time reveals the secret of these questions.
Perhaps, if you are a web designing company, you are in good fortune.
Because I am discussing the 5 best secrets to engender leads toward website design
Organic Search (SEO)
Several digital vendors claim that SEO is dead.
I giggle each time I listen to this. Why? Because above the past 5 years of my digital transaction career, I have never seen anything raise as fast as SEO.
Who doesn’t love free traffic?
SEO is the best way to produce long term leads. It should always be at the top of your lead engendering chain. Think of it as an investment you do for 10 long years to gain the benefits afterward. Yes, its true SEO has a long competition.
As a web designing company, I will tell you that it’s going to be a tough ask to play with the big swindlers.
There are many companies that have been spending thousands of dollars to touch the first page.
So, you may be wondering how you would be able to compete with these big names.
Here is the thing:
You can’t be the topmost spot instantaneously. It takes years of tough effort to reach the key points of SEO to reach the leading page. Now, the most effective SEO strategy is here for you. And I will give you the basic principles you need to follow.
#Tip1: Become your on-page right. Keep testing with your content. Modify it every now and then to give search engines renewed content to consume. You can follow this guide to make things easy for you.
#Tip 2: Go under your mind into presenter text study. Take 10 competitors presenter text and re-labeled it according to your test. Presenter text is everything in the post-penguin era. So, if you get this right, you can truly make a statement.
#Tip 3: Generate a link building campaign. What’s going to be your main source of links? Guest posts? Paid posts? PBN? You need to list down your major game-changers. Also, use tools like Ahrefs to reverse-engineer your entire challenger’s link.
#Tip 4: Get as social as you can. Create conversation and engage with your audience. Although Google suggests that there isn’t direct co-relation with social gestures, we know that it certainly has an indirect impact on the search rankings. Especially signals coming from G+ do have optimistic effects.
PPC and Paid Advertisements
Perhaps, if you are searching for quick successes, PPC and other paid advertisements are the approaches to go. PPC that stands for, pay per click, is a system where you pay a certain amount for a click. Based on your target audience, you can choose the search engines that give better value.
PPC can be a success and slip your game for the new ones. But in the hands of an expert professional, it can be a toxic weapon for your competitors. If you are fresh to the game, I suggest you take it from a PPC Management company. You don’t want to see your hard-earned cash flow through the tunnel due to the misconfiguration of your drive. If you are a DIYer and want to revenue the accounts into your own fingers, I recommend you realize the basics principals.
Start from the Google course itself. Then take a course from WordStream University.
Go through case studies of different professionals. It shows how businesses created an operative campaign to reap a heap of benefits. Do you think you can achieve something better than this? Yes, you can.
Icy Emails and Calls
This has to be the least effective of all marketing strategies. However, there are companies that still implement the same tactics to generate a good lump of leads.
I have found many outsourcing companies especially from Asian countries like India and Pakistan that depend on cold calls for leads. It’s all processed down from call centers. What they usually do is buy a list of phone numbers and emails of business owners.
Cold calling is an art that develops with experience in handling the clients. If you are a newbie, I would suggest you start with icy emailing. But here is the thing:
Even if you are doing icy emailing, keep your marketing hat on. You can’t expect to hit jackpot every time you read the same script to every client.
It’s your part of the work to do background research about the client and his business. Figure out the pain point of the business and make a detailed strategy before an imminent.
Remember this: you aren’t the first one that’s emailing or calling them for business. They might be receiving hundreds of calls every month. So, make sure you have a voice to demonstrate.
A marketer isn’t harmful until he/she has an unqualified network or connection. As a web designing company, you should try to connect with similar-minded people. I continuously suggest companies attend every web conference in their respective cities. This is how you connect with your peers and make a long-term connection.
A web designing company can share views and leads with a digital marketing company and ask to do the same. Or you can follow a slightly modified outsourcing company formula.
This is how it works:
Create a project guesstimate (this is the cost in which your company can create a website).
Organize a meeting with few top web designing companies Show them your plan.
Convince them on how you can reduce their cost and in the process maximize profit.
This may not be the exact blueprint. But you get the idea, right?
In my opinion, you might have seen this thought. There are numerous freelance sites like Guru, UpWork, and Fiverr that can generate qualified leads for your business. But there is one problem:
These are competitive bidding sites. So, if you have any knowledge about how bidding works; you might know how difficult it would be to place a client in such sites. For the designers struggling to land clients on such sites may take it as a fallacy.
However, it’s a fact that many top web designing companies still get excellent leads from these sites. Yes, they won’t be your $50000 projects, but they will still be better than a ramen price.
If you are a Michael Jordon of web design, then you can also try sites like Codeable and Awesome web. They bring highly skilled designers and developers under one rooftop. You need to get approved in the first place. You can easily earn $60 per hour too high paying clients through these thresholds.
There are several individuals in the web designing community that land enormous clients nonstop. They have probably found a tactic that earns great paybacks to them.
What ideas do you have in your collection? You are welcomed to share your point of view in the comments below.