Being a valuable tool for brand awareness, SEO helps to build relationships with prospects while positioning a brand as an authoritative and trustworthy expert in the field. If designed correctly, SEO strategies can boost up your visibility and make you stand out from the competitors. These strategies need special expertise and knowledge of the current marketing trends and user requirements. Thus, hiring an SEO company is a sensible option.
There are many SEO Companies in the USA that claim to provide the best SEO services, but which ones are trustworthy enough to risk your money and time is a big question. In order to help you in selecting the right option, we have prepared a step-by-step guide on How To Choose The Best SEO Company.
Here are the 8 amazing steps to select the Best SEO Company in USA
Step #1: Recognize your SEO goals
In order to have better results, you need to know what you want the most from the SEO service you are going to get. Some of the elements that can be part of your goals are:
- Improving your backlink profile
- Increasing organic traffic
- Increasing page speed
- Decreasing the bounce rate
- Optimizing internal linking
Step #2: Search SEO companies on Google
Google is the most popular search engine and it receives the most searches than any other search engine. This is why it is very crucial for companies to make sure that their website ranks on the top of Google search results to receive the most traffic and boost up their sales. In order to find a Best SEO company in USA , the first thing you should do is to search SEO companies on Google. If a company ranks higher on Google, it means it actually knows how to do it, and hiring it can give you more fruitful results. You can make a list of all the SEO companies that rank high on Google, appearing on the first page, and proceed further in selecting the best amongst them by following the next step.
Step #3: Visit their website
After noting down all the websites that appear on the first page of Google , it’s time to visit each one of them for in-depth research.
Have a look at the following elements on their websites
- Their services have a look at their services, their process of deriving SEO strategies, and expected outcomes to see if they match with your SEO goals.
- SEO expert team: all good SEO companies have a page dedicated to their experts, stating each one’s specialization and experiences. A company having an expert SEO team with sufficient experience is the one you should go for.
- Achievements: the About page is usually used to showcase awards and achievements won by the company. If they have won any award, this means they have proved themselves better than others.
- Portfolio: by looking at the previous work done for other clients, you can get the idea of what style they use and what outcomes people usually get. If the portfolio is not available on their site, then you can even ask the company to share it with you. As a result, you will get a concrete idea of what to expect from this SEO Company.
- Reviews and testimonials : the best way to judge the reliability of an SEO company is by checking out what their clients say about them. For that, you can use their website and social media pages, so that you can make a sound decision based on other people’s experiences with the company.
Step #4: Check out their social media and blogs
It is better to take out some time and check their blogs and social media pages, such as Facebook , LinkedIn , etc. This will give you the idea of their informal tone, priorities, marketing tactics, etc. Furthermore, by seeing other user’s comments you can get to know what people think about the work of this company.
Step #5: Have a look at their pricing and contracts
Companies have different packages and charge according to them. You can even ask for a customized package and its charges if their packages don’t fulfill your requirements. After knowing what you are going to get in a certain amount, you can easily compare companies and make a better decision.
Step #6: Contact the company
If you are satisfied with your results from the above-mentioned steps, then the next thing you should do is to make direct contact with the company by scheduling a consultation.
You can schedule a consultation via:
- Email: there are many advantages to scheduling an SEO consultation via email. Firstly, it will help you save time as it does not require traveling. Along with that, you can have enough time to plan what you are going to say. Thirdly, you can always have proof of what has been discussed, so if a dispute occurs (though that rarely happens) you can always refer to your emails for your support.
- Phone Call: if you don’t feel the connection via email, then calling the company is the right solution. As the conversation is going to happen in real-time, you can have the idea of the proficiency of the company as the person on the other end won’t be able to get enough time to plan out the response, unlike email.
- Visiting their office: Some companies offer walk-in consultancy services as well. By visiting their office, you can get a clear idea of the company’s working environment and their behavior towards their customers.
Step #7: Ask Questions
No matter how you choose to interact with the company, you should ask them all the relevant questions regarding their company, service, and pricing. So that you have a clear picture of what outcome you are going to get, when and how you are going to get it. This would help you decide if the company you are considering is right for you or not.
Step#8: Ask for SEO audit of your website
Getting an SEO audit done is very essential to get an idea of the long-term growth of your business as it checks the weaknesses and strengths of your website. In addition, it also proposes a solution to improve your website for better ranking.
Through website audits you can better judge whether the company you are considering for SEO service understands the needs of your business adequately and is it capable of helping you achieve your goals or not.
SEO is a valuable investment that can help a business grow and gain credibility in various ways. Though Finding the best SEO company is a daunting task. But once you connect to the right one, such as The Web Factory, it all pays off.
Why are we the best?
We tick all the checkboxes of being one of the best SEO Companies in the US as we provide:
- Best SEO strategies tailored for your business needs
- Transparent communication
- Prompt reporting
- Great customer service
- Website audit
- Customized packages at reasonable rates
- And much more.
Our well experienced SEO experts master the art of crafting the finest SEO strategies that can amplify your online visibility by improving your search ranking.
We not only claim to provide the Best SEO Services in USA , we actually deliver it and our loyal customers are its proof. You can have a look at our experts, portfolio, customer reviews or contact us to get the better idea of the quality of the work we deliver.